Examining marketing's unintended consequences
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| Veröffentlicht in: | Journal of business research 2004-11, Vol.57 (11), p.1209-1306 |
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| container_end_page | 1306 |
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| container_title | Journal of business research |
| container_volume | 57 |
| creator | Fry, Marie-Louise Polonsky, Michael Fontenot, Renée J Hyman, Michael R Desmond, John Crane, Andrew Fuller, Donald A Ottman, Jacquelyn A Fullerton, R A Punj, G Hoek, Janet Lukas, Bryan A Meson, Ajay Murphy, William H Oakenfull, Gillian Greenlee, Timothy O'Malley, Lisa Prothero, Andrea Redmond, William H |
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| fulltext | fulltext |
| identifier | ISSN: 0148-2963 |
| ispartof | Journal of business research, 2004-11, Vol.57 (11), p.1209-1306 |
| issn | 0148-2963 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_37996202 |
| source | Elsevier ScienceDirect Journals |
| subjects | Advertising Anti-trust legislation Business Collaboration Competition Competitive advantage Consumers Consumption Economic activity Enterprises Literacy Marketing Morality Organization Product design Product quality United Kingdom |
| title | Examining marketing's unintended consequences |
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