Enacting Competitive Wars: Competitive Activity, Language Games, and Market Consequences
Research in industrial/organization economics and strategic management defines "competitive wars" as periods of intensified competitive activity, which tend to have negative performance consequences for the warring firms. Drawing on Wittgenstein's concept of "language games,"...
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Veröffentlicht in: | The Academy of Management review 2004-10, Vol.29 (4), p.670-686 |
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creator | Rindova, Violina P. Becerra, Manuel Contardo, Ianna |
description | Research in industrial/organization economics and strategic management defines "competitive wars" as periods of intensified competitive activity, which tend to have negative performance consequences for the warring firms. Drawing on Wittgenstein's concept of "language games," we develop a model of competitive wars as a sociolinguistic process enacted through strategic actions, linguistic practices, and shifts in resource allocations. The model suggests that the war language game increases stakeholder involvement and enables the warring firms, oftentimes, to improve performance. [PUBLICATION ABSTRACT] |
doi_str_mv | 10.2307/20159077 |
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Drawing on Wittgenstein's concept of "language games," we develop a model of competitive wars as a sociolinguistic process enacted through strategic actions, linguistic practices, and shifts in resource allocations. The model suggests that the war language game increases stakeholder involvement and enables the warring firms, oftentimes, to improve performance. 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subjects | Business studies Competition Competitiveness Games Language Management science Market Organizational behavior Strategic management Strategic planning Theory |
title | Enacting Competitive Wars: Competitive Activity, Language Games, and Market Consequences |
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