Criteria employed for go/no-go decisions when developing successful highly innovative products

Based on a sample of 77 highly innovative products, this study examines the usage and the relative importance of a set of go/no-go decision criteria at four major gates of the new product development (NPD) process. The findings reveal that go/no-go criteria can be grouped into five dimensions: strat...

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Bibliographische Detailangaben

Veröffentlicht in:	Industrial marketing management 2004-05, Vol.33 (4), p.307-316
Hauptverfasser:	Carbonell-Foulquié, Pilar, Munuera-Alemán, Jose L, Rodrı́guez-Escudero, Ana I
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Evaluation Go/no-go criteria Highly innovative products Innovation Innovations Market Market potential New product evaluation Product acceptance Product development Product quality Review points Studies Technology
Online-Zugang:	Volltext
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