Strategic positioning, human capital, and performance in service organizations: a customer interaction approach

This study employs a customer interaction approach to examine how service organizations' strategic positioning relates to their human capital, and how the interaction between strategic positioning and human capital impacts organizational performance. Results from 234 service organizations in 96...

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Veröffentlicht in:Strategic management journal 2004-01, Vol.25 (1), p.85-99
Hauptverfasser: Skaggs, Bruce C., Youndt, Mark
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creator Skaggs, Bruce C.
Youndt, Mark
description This study employs a customer interaction approach to examine how service organizations' strategic positioning relates to their human capital, and how the interaction between strategic positioning and human capital impacts organizational performance. Results from 234 service organizations in 96 different industries indicate very strong relationships between strategic positioning choices and human capital. We also find that certain combinations of strategic positioning and human capital result in superior performance.
doi_str_mv 10.1002/smj.365
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source Wiley-Blackwell Journals; Jstor Complete Legacy
subjects Building customization
Business strategies
Business studies
Capital investments
Customer services
Customers
Employees
Human capital
Human resources
Influence
Information asymmetry
Management
Manufacturing
Market positioning
Organization
Production engineering
Service industries
Service organizations
services
Social interaction
Strategic management
strategic positioning
Studies
title Strategic positioning, human capital, and performance in service organizations: a customer interaction approach
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