Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken he...
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| Veröffentlicht in: | Journal of business research 2006, Vol.59 (1), p.37-45 |
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| container_title | Journal of business research |
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| creator | Weerawardena, Jay O'Cass, Aron Julian, Craig |
| description | A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to pursue innovative ways of performing value-creating activities, which requires the development of learning capabilities. The results of a study of SMEs suggest that market focused learning, relative to other learning capabilities plays a key role in the relationships between industry structure, innovation and brand performance. The findings also show that market focused learning and internally focused learning influence innovation and that innovation influences a brand's performance. |
| doi_str_mv | 10.1016/j.jbusres.2005.02.004 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0148-2963 |
| ispartof | Journal of business research, 2006, Vol.59 (1), p.37-45 |
| issn | 0148-2963 1873-7978 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_37749757 |
| source | RePEc; ScienceDirect Journals (5 years ago - present) |
| subjects | Australia Brand performance Brands Business management Business studies Case studies Correlation analysis Economic dynamics Economic performance Industrial organization Industry dynamism Industry structure Innovation Innovations Learning Marketing Organizational learning Paperboard Perceptions Small & medium sized enterprises-SME Small and medium sized enterprises Studies |
| title | Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance |
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