A Social Judgment Theory Approach to Conducting Formative Research in a Social Norms Campaign

The social norms approach predicts that campaign messages providing true normative information about widely misperceived health behaviors will reduce the gap between distorted perceptions versus actual practices and consequently reduce behaviors based on exaggerated norms. Formative evaluation of me...

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Veröffentlicht in:	Communication theory 2006-02, Vol.16 (1), p.141-152
Hauptverfasser:	Smith, Sandi W., Atkin, Charles K., Martell, Dennis, Allen, Rebecca, Hembroff, Larry
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Health behavior Health promotion Information dissemination Public health Social judgement Social norms Social psychology
Online-Zugang:	Volltext
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