"Grand Theft Oreo": The Constitutionality of Advergame Regulation

In recent years, companies have increasingly embraced alternative forms of marketing that deviate from the conventional advertising model. One new type of marketing that has received particular attention is advergames -- a combination of advertisement and video games. Unlike traditional video games,...

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Veröffentlicht in:The Yale law journal 2005-10, Vol.115 (1), p.227-236
1. Verfasser: Grossman, Seth
Format: Artikel
Sprache:eng
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