Media Coverage and the Cross-section of Stock Returns

By reaching a broad population of investors, mass media can alleviate informational frictions and affect security pricing even if it does not supply genuine news. We investigate this hypothesis by studying the cross-sectional relation between media coverage and expected stock returns. We find that s...

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Veröffentlicht in:The Journal of finance (New York) 2009-10, Vol.64 (5), p.2023-2052
Hauptverfasser: FANG, LILY, PERESS, JOEL
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PERESS, JOEL
description By reaching a broad population of investors, mass media can alleviate informational frictions and affect security pricing even if it does not supply genuine news. We investigate this hypothesis by studying the cross-sectional relation between media coverage and expected stock returns. We find that stocks with no media coverage earn higher returns than stocks with high media coverage even after controlling for well-known risk factors. These results are more pronounced among small stocks and stocks with high individual ownership, low analyst following, and high idiosyncratic volatility. Our findings suggest that the breadth of information dissemination affects stock returns.
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source Jstor Complete Legacy; Wiley Online Library Journals Frontfile Complete
subjects Analytical forecasting
Correlation analysis
Expected returns
Financial economics
Financial information
Financial portfolios
Information dissemination
Investors
Journalism
Liquidity
Mass media
Media
Media coverage
News
Securities prices
Stock exchanges
Stock ownership
Stock prices
Stocks
Studies
Volatility
title Media Coverage and the Cross-section of Stock Returns
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