Pleasure and Arousal in the Marketplace: Interpersonal Differences in Approach-Avoidance Responses
A theory of individual response to environments is discussed. This theory is extended to apply to consumer responses in the marketplace. An empirical study that tests this theory is described. This study examines individual differences in patronage behaviors and attitudes based on emotional response...
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| Veröffentlicht in: | Marketing letters 1990-06, Vol.1 (2), p.139-147 |
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| container_end_page | 147 |
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| container_issue | 2 |
| container_start_page | 139 |
| container_title | Marketing letters |
| container_volume | 1 |
| creator | Ridgway, Nancy M. Dawson, Scott A. Bloch, Peter H. |
| description | A theory of individual response to environments is discussed. This theory is extended to apply to consumer responses in the marketplace. An empirical study that tests this theory is described. This study examines individual differences in patronage behaviors and attitudes based on emotional responses to an outdoor retail market. In this study, it was found that a consumer's emotional response to an environment is instrumental in resultant patronage behaviors and attitudes. |
| doi_str_mv | 10.1007/BF00435297 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0923-0645 |
| ispartof | Marketing letters, 1990-06, Vol.1 (2), p.139-147 |
| issn | 0923-0645 1573-059X |
| language | eng |
| recordid | cdi_proquest_miscellaneous_37201794 |
| source | Business Source Complete; JSTOR Archive Collection A-Z Listing; SpringerLink Journals - AutoHoldings |
| subjects | Consumer research Consumers Desire Emotion theories Emotional expression Marketing Observational studies Personality psychology Pleasure Retail stores Shopping |
| title | Pleasure and Arousal in the Marketplace: Interpersonal Differences in Approach-Avoidance Responses |
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