Reducing gain–loss asymmetry: A virtual reality choice experiment valuing land use change

In the majority of choice experiments (CEs) the attributes of non-market goods are conveyed to respondents as a table of numeric and/or categorical data. Recent research suggests that respondents may have difficulties evaluating data in this format. In the context of a CE eliciting preferences for c...

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Veröffentlicht in:Journal of environmental economics and management 2009-07, Vol.58 (1), p.106-118
Hauptverfasser: Bateman, Ian J., Day, Brett H., Jones, Andrew P., Jude, Simon
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Sprache:eng
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