COMMODITY BUNDLING FOR COMPETITIVE ADVANTAGE: STRATEGIC IMPLICATIONS

ABSTRACT Commodity bundling involves grouping related products together into a unified market offering. It is a familiar approach in a number of industries, yet strategic and structural implications are not well developed. This article presents a descriptive model of the potential advantages of comm...

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Veröffentlicht in:	Journal of management studies 1991-05, Vol.28 (3), p.267-280
1. Verfasser:	Lawless, Michael W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Commodities Commodity Competition Competitive advantage Economic models Groups Market strategy
Online-Zugang:	Volltext
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