Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation....
Gespeichert in:
Veröffentlicht in: | The American economic review 2009-03, Vol.99 (1), p.544-555 |
---|---|
Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
container_end_page | 555 |
---|---|
container_issue | 1 |
container_start_page | 544 |
container_title | The American economic review |
container_volume | 99 |
creator | Ariely, Dan Bracha, Anat Meier, Stephan |
description | This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation—its dependency on visibility—we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13) |
doi_str_mv | 10.1257/aer.99.1.544 |
format | Article |
fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_miscellaneous_37083850</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>29730196</jstor_id><sourcerecordid>29730196</sourcerecordid><originalsourceid>FETCH-LOGICAL-c481t-1d62b33ff0d5fa614c394246e03665ac78b7d3fdb02f8e1afe9108c0ed76172b3</originalsourceid><addsrcrecordid>eNpdkM1LAzEQxYMoWKs3r0Lw4Mld87Wb5CRatRYqelAELyHNJnXLNtFkW-h_b0rFg6fhMb83zHsAnGJUYlLxK21jKWWJy4qxPTDAkrGCS4H3wQAhRApBBDkERykt0FZjPgAfd6H1czgOoYEhwp16t113DSdLPbfwKfTtWvdt8FD7Jktvex03cOKN9XllE2w9vLWfer21vsSQgml1122OwYHTXbInv3MI3h7uX0ePxfR5PBndTAvDBO4L3NRkRqlzqKmcrjEzVDLCaotoXVfacDHjDXXNDBEnLNbOSoyEQbbhNebZOgQXu7tfMXyvbOrVsk0mR9DehlVSlCNBRYUyeP4PXIRV9Pk3RShFhOVKMnS5g0xOkqJ16iu2y5xYYaS2LavcspJSYZVbzvjZDl-kPsQ_lkhOEZY1_QFCk3kR</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>233024021</pqid></control><display><type>article</type><title>Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially</title><source>Business Source Complete</source><source>JSTOR Archive Collection A-Z Listing</source><source>American Economic Association Web</source><creator>Ariely, Dan ; Bracha, Anat ; Meier, Stephan</creator><creatorcontrib>Ariely, Dan ; Bracha, Anat ; Meier, Stephan</creatorcontrib><description>This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation—its dependency on visibility—we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13)</description><identifier>ISSN: 0002-8282</identifier><identifier>EISSN: 1944-7981</identifier><identifier>DOI: 10.1257/aer.99.1.544</identifier><identifier>CODEN: AENRAA</identifier><language>eng</language><publisher>Nashville: American Economic Association</publisher><subject>Behavior ; Blood ; Blood & organ donations ; Central banks ; Charitable giving ; Charitable organizations ; Charity ; Donation ; Economic behaviour ; Economic incentives ; Economic motivation ; Financial incentives ; Gifts ; Good cause ; Hybrid cars ; Hypotheses ; Monetary incentives ; Motivation ; Nonprofit organizations ; Persona ; Prosocial behavior ; Public health ; Shorter Papers ; Social interaction ; Studies ; Tax cuts ; Tax incentives ; Voluntary work</subject><ispartof>The American economic review, 2009-03, Vol.99 (1), p.544-555</ispartof><rights>Copyright 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009 American Economic Association</rights><rights>Copyright American Economic Association Mar 2009</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c481t-1d62b33ff0d5fa614c394246e03665ac78b7d3fdb02f8e1afe9108c0ed76172b3</citedby><cites>FETCH-LOGICAL-c481t-1d62b33ff0d5fa614c394246e03665ac78b7d3fdb02f8e1afe9108c0ed76172b3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/29730196$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/29730196$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,780,784,803,3748,27924,27925,58017,58250</link.rule.ids></links><search><creatorcontrib>Ariely, Dan</creatorcontrib><creatorcontrib>Bracha, Anat</creatorcontrib><creatorcontrib>Meier, Stephan</creatorcontrib><title>Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially</title><title>The American economic review</title><description>This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation—its dependency on visibility—we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13)</description><subject>Behavior</subject><subject>Blood</subject><subject>Blood & organ donations</subject><subject>Central banks</subject><subject>Charitable giving</subject><subject>Charitable organizations</subject><subject>Charity</subject><subject>Donation</subject><subject>Economic behaviour</subject><subject>Economic incentives</subject><subject>Economic motivation</subject><subject>Financial incentives</subject><subject>Gifts</subject><subject>Good cause</subject><subject>Hybrid cars</subject><subject>Hypotheses</subject><subject>Monetary incentives</subject><subject>Motivation</subject><subject>Nonprofit organizations</subject><subject>Persona</subject><subject>Prosocial behavior</subject><subject>Public health</subject><subject>Shorter Papers</subject><subject>Social interaction</subject><subject>Studies</subject><subject>Tax cuts</subject><subject>Tax incentives</subject><subject>Voluntary work</subject><issn>0002-8282</issn><issn>1944-7981</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2009</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNpdkM1LAzEQxYMoWKs3r0Lw4Mld87Wb5CRatRYqelAELyHNJnXLNtFkW-h_b0rFg6fhMb83zHsAnGJUYlLxK21jKWWJy4qxPTDAkrGCS4H3wQAhRApBBDkERykt0FZjPgAfd6H1czgOoYEhwp16t113DSdLPbfwKfTtWvdt8FD7Jktvex03cOKN9XllE2w9vLWfer21vsSQgml1122OwYHTXbInv3MI3h7uX0ePxfR5PBndTAvDBO4L3NRkRqlzqKmcrjEzVDLCaotoXVfacDHjDXXNDBEnLNbOSoyEQbbhNebZOgQXu7tfMXyvbOrVsk0mR9DehlVSlCNBRYUyeP4PXIRV9Pk3RShFhOVKMnS5g0xOkqJ16iu2y5xYYaS2LavcspJSYZVbzvjZDl-kPsQ_lkhOEZY1_QFCk3kR</recordid><startdate>20090301</startdate><enddate>20090301</enddate><creator>Ariely, Dan</creator><creator>Bracha, Anat</creator><creator>Meier, Stephan</creator><general>American Economic Association</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X7</scope><scope>7XB</scope><scope>87Z</scope><scope>88C</scope><scope>88E</scope><scope>88J</scope><scope>8BJ</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>JBE</scope><scope>K60</scope><scope>K6~</scope><scope>K9.</scope><scope>L.-</scope><scope>M0C</scope><scope>M0S</scope><scope>M0T</scope><scope>M1P</scope><scope>M2O</scope><scope>M2R</scope><scope>MBDVC</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20090301</creationdate><title>Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially</title><author>Ariely, Dan ; Bracha, Anat ; Meier, Stephan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c481t-1d62b33ff0d5fa614c394246e03665ac78b7d3fdb02f8e1afe9108c0ed76172b3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2009</creationdate><topic>Behavior</topic><topic>Blood</topic><topic>Blood & organ donations</topic><topic>Central banks</topic><topic>Charitable giving</topic><topic>Charitable organizations</topic><topic>Charity</topic><topic>Donation</topic><topic>Economic behaviour</topic><topic>Economic incentives</topic><topic>Economic motivation</topic><topic>Financial incentives</topic><topic>Gifts</topic><topic>Good cause</topic><topic>Hybrid cars</topic><topic>Hypotheses</topic><topic>Monetary incentives</topic><topic>Motivation</topic><topic>Nonprofit organizations</topic><topic>Persona</topic><topic>Prosocial behavior</topic><topic>Public health</topic><topic>Shorter Papers</topic><topic>Social interaction</topic><topic>Studies</topic><topic>Tax cuts</topic><topic>Tax incentives</topic><topic>Voluntary work</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Ariely, Dan</creatorcontrib><creatorcontrib>Bracha, Anat</creatorcontrib><creatorcontrib>Meier, Stephan</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Healthcare Administration Database (Alumni)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Healthcare Administration Database</collection><collection>Medical Database</collection><collection>Research Library</collection><collection>Social Science Database</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>The American economic review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Ariely, Dan</au><au>Bracha, Anat</au><au>Meier, Stephan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially</atitle><jtitle>The American economic review</jtitle><date>2009-03-01</date><risdate>2009</risdate><volume>99</volume><issue>1</issue><spage>544</spage><epage>555</epage><pages>544-555</pages><issn>0002-8282</issn><eissn>1944-7981</eissn><coden>AENRAA</coden><abstract>This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation—its dependency on visibility—we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13)</abstract><cop>Nashville</cop><pub>American Economic Association</pub><doi>10.1257/aer.99.1.544</doi><tpages>12</tpages><oa>free_for_read</oa></addata></record> |
fulltext | fulltext |
identifier | ISSN: 0002-8282 |
ispartof | The American economic review, 2009-03, Vol.99 (1), p.544-555 |
issn | 0002-8282 1944-7981 |
language | eng |
recordid | cdi_proquest_miscellaneous_37083850 |
source | Business Source Complete; JSTOR Archive Collection A-Z Listing; American Economic Association Web |
subjects | Behavior Blood Blood & organ donations Central banks Charitable giving Charitable organizations Charity Donation Economic behaviour Economic incentives Economic motivation Financial incentives Gifts Good cause Hybrid cars Hypotheses Monetary incentives Motivation Nonprofit organizations Persona Prosocial behavior Public health Shorter Papers Social interaction Studies Tax cuts Tax incentives Voluntary work |
title | Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially |
url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-05T17%3A54%3A07IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Doing%20Good%20or%20Doing%20Well?%20Image%20Motivation%20and%20Monetary%20Incentives%20in%20Behaving%20Prosocially&rft.jtitle=The%20American%20economic%20review&rft.au=Ariely,%20Dan&rft.date=2009-03-01&rft.volume=99&rft.issue=1&rft.spage=544&rft.epage=555&rft.pages=544-555&rft.issn=0002-8282&rft.eissn=1944-7981&rft.coden=AENRAA&rft_id=info:doi/10.1257/aer.99.1.544&rft_dat=%3Cjstor_proqu%3E29730196%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=233024021&rft_id=info:pmid/&rft_jstor_id=29730196&rfr_iscdi=true |