Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially

This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation....

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The American economic review 2009-03, Vol.99 (1), p.544-555
Hauptverfasser: Ariely, Dan, Bracha, Anat, Meier, Stephan
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page 555
container_issue 1
container_start_page 544
container_title The American economic review
container_volume 99
creator Ariely, Dan
Bracha, Anat
Meier, Stephan
description This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation—its dependency on visibility—we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13)
doi_str_mv 10.1257/aer.99.1.544
format Article
fullrecord <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_miscellaneous_37083850</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>29730196</jstor_id><sourcerecordid>29730196</sourcerecordid><originalsourceid>FETCH-LOGICAL-c481t-1d62b33ff0d5fa614c394246e03665ac78b7d3fdb02f8e1afe9108c0ed76172b3</originalsourceid><addsrcrecordid>eNpdkM1LAzEQxYMoWKs3r0Lw4Mld87Wb5CRatRYqelAELyHNJnXLNtFkW-h_b0rFg6fhMb83zHsAnGJUYlLxK21jKWWJy4qxPTDAkrGCS4H3wQAhRApBBDkERykt0FZjPgAfd6H1czgOoYEhwp16t113DSdLPbfwKfTtWvdt8FD7Jktvex03cOKN9XllE2w9vLWfer21vsSQgml1122OwYHTXbInv3MI3h7uX0ePxfR5PBndTAvDBO4L3NRkRqlzqKmcrjEzVDLCaotoXVfacDHjDXXNDBEnLNbOSoyEQbbhNebZOgQXu7tfMXyvbOrVsk0mR9DehlVSlCNBRYUyeP4PXIRV9Pk3RShFhOVKMnS5g0xOkqJ16iu2y5xYYaS2LavcspJSYZVbzvjZDl-kPsQ_lkhOEZY1_QFCk3kR</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>233024021</pqid></control><display><type>article</type><title>Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially</title><source>Business Source Complete</source><source>JSTOR Archive Collection A-Z Listing</source><source>American Economic Association Web</source><creator>Ariely, Dan ; Bracha, Anat ; Meier, Stephan</creator><creatorcontrib>Ariely, Dan ; Bracha, Anat ; Meier, Stephan</creatorcontrib><description>This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation—its dependency on visibility—we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13)</description><identifier>ISSN: 0002-8282</identifier><identifier>EISSN: 1944-7981</identifier><identifier>DOI: 10.1257/aer.99.1.544</identifier><identifier>CODEN: AENRAA</identifier><language>eng</language><publisher>Nashville: American Economic Association</publisher><subject>Behavior ; Blood ; Blood &amp; organ donations ; Central banks ; Charitable giving ; Charitable organizations ; Charity ; Donation ; Economic behaviour ; Economic incentives ; Economic motivation ; Financial incentives ; Gifts ; Good cause ; Hybrid cars ; Hypotheses ; Monetary incentives ; Motivation ; Nonprofit organizations ; Persona ; Prosocial behavior ; Public health ; Shorter Papers ; Social interaction ; Studies ; Tax cuts ; Tax incentives ; Voluntary work</subject><ispartof>The American economic review, 2009-03, Vol.99 (1), p.544-555</ispartof><rights>Copyright 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009 American Economic Association</rights><rights>Copyright American Economic Association Mar 2009</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c481t-1d62b33ff0d5fa614c394246e03665ac78b7d3fdb02f8e1afe9108c0ed76172b3</citedby><cites>FETCH-LOGICAL-c481t-1d62b33ff0d5fa614c394246e03665ac78b7d3fdb02f8e1afe9108c0ed76172b3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/29730196$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/29730196$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,780,784,803,3748,27924,27925,58017,58250</link.rule.ids></links><search><creatorcontrib>Ariely, Dan</creatorcontrib><creatorcontrib>Bracha, Anat</creatorcontrib><creatorcontrib>Meier, Stephan</creatorcontrib><title>Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially</title><title>The American economic review</title><description>This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation—its dependency on visibility—we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13)</description><subject>Behavior</subject><subject>Blood</subject><subject>Blood &amp; organ donations</subject><subject>Central banks</subject><subject>Charitable giving</subject><subject>Charitable organizations</subject><subject>Charity</subject><subject>Donation</subject><subject>Economic behaviour</subject><subject>Economic incentives</subject><subject>Economic motivation</subject><subject>Financial incentives</subject><subject>Gifts</subject><subject>Good cause</subject><subject>Hybrid cars</subject><subject>Hypotheses</subject><subject>Monetary incentives</subject><subject>Motivation</subject><subject>Nonprofit organizations</subject><subject>Persona</subject><subject>Prosocial behavior</subject><subject>Public health</subject><subject>Shorter Papers</subject><subject>Social interaction</subject><subject>Studies</subject><subject>Tax cuts</subject><subject>Tax incentives</subject><subject>Voluntary work</subject><issn>0002-8282</issn><issn>1944-7981</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2009</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNpdkM1LAzEQxYMoWKs3r0Lw4Mld87Wb5CRatRYqelAELyHNJnXLNtFkW-h_b0rFg6fhMb83zHsAnGJUYlLxK21jKWWJy4qxPTDAkrGCS4H3wQAhRApBBDkERykt0FZjPgAfd6H1czgOoYEhwp16t113DSdLPbfwKfTtWvdt8FD7Jktvex03cOKN9XllE2w9vLWfer21vsSQgml1122OwYHTXbInv3MI3h7uX0ePxfR5PBndTAvDBO4L3NRkRqlzqKmcrjEzVDLCaotoXVfacDHjDXXNDBEnLNbOSoyEQbbhNebZOgQXu7tfMXyvbOrVsk0mR9DehlVSlCNBRYUyeP4PXIRV9Pk3RShFhOVKMnS5g0xOkqJ16iu2y5xYYaS2LavcspJSYZVbzvjZDl-kPsQ_lkhOEZY1_QFCk3kR</recordid><startdate>20090301</startdate><enddate>20090301</enddate><creator>Ariely, Dan</creator><creator>Bracha, Anat</creator><creator>Meier, Stephan</creator><general>American Economic Association</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X7</scope><scope>7XB</scope><scope>87Z</scope><scope>88C</scope><scope>88E</scope><scope>88J</scope><scope>8BJ</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>JBE</scope><scope>K60</scope><scope>K6~</scope><scope>K9.</scope><scope>L.-</scope><scope>M0C</scope><scope>M0S</scope><scope>M0T</scope><scope>M1P</scope><scope>M2O</scope><scope>M2R</scope><scope>MBDVC</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20090301</creationdate><title>Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially</title><author>Ariely, Dan ; Bracha, Anat ; Meier, Stephan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c481t-1d62b33ff0d5fa614c394246e03665ac78b7d3fdb02f8e1afe9108c0ed76172b3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2009</creationdate><topic>Behavior</topic><topic>Blood</topic><topic>Blood &amp; organ donations</topic><topic>Central banks</topic><topic>Charitable giving</topic><topic>Charitable organizations</topic><topic>Charity</topic><topic>Donation</topic><topic>Economic behaviour</topic><topic>Economic incentives</topic><topic>Economic motivation</topic><topic>Financial incentives</topic><topic>Gifts</topic><topic>Good cause</topic><topic>Hybrid cars</topic><topic>Hypotheses</topic><topic>Monetary incentives</topic><topic>Motivation</topic><topic>Nonprofit organizations</topic><topic>Persona</topic><topic>Prosocial behavior</topic><topic>Public health</topic><topic>Shorter Papers</topic><topic>Social interaction</topic><topic>Studies</topic><topic>Tax cuts</topic><topic>Tax incentives</topic><topic>Voluntary work</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Ariely, Dan</creatorcontrib><creatorcontrib>Bracha, Anat</creatorcontrib><creatorcontrib>Meier, Stephan</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Health &amp; Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Healthcare Administration Database (Alumni)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Health &amp; Medical Complete (Alumni)</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>Health &amp; Medical Collection (Alumni Edition)</collection><collection>Healthcare Administration Database</collection><collection>Medical Database</collection><collection>Research Library</collection><collection>Social Science Database</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>The American economic review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Ariely, Dan</au><au>Bracha, Anat</au><au>Meier, Stephan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially</atitle><jtitle>The American economic review</jtitle><date>2009-03-01</date><risdate>2009</risdate><volume>99</volume><issue>1</issue><spage>544</spage><epage>555</epage><pages>544-555</pages><issn>0002-8282</issn><eissn>1944-7981</eissn><coden>AENRAA</coden><abstract>This paper experimentally examines image motivation—the desire to be liked and well regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation—its dependency on visibility—we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13)</abstract><cop>Nashville</cop><pub>American Economic Association</pub><doi>10.1257/aer.99.1.544</doi><tpages>12</tpages><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 0002-8282
ispartof The American economic review, 2009-03, Vol.99 (1), p.544-555
issn 0002-8282
1944-7981
language eng
recordid cdi_proquest_miscellaneous_37083850
source Business Source Complete; JSTOR Archive Collection A-Z Listing; American Economic Association Web
subjects Behavior
Blood
Blood & organ donations
Central banks
Charitable giving
Charitable organizations
Charity
Donation
Economic behaviour
Economic incentives
Economic motivation
Financial incentives
Gifts
Good cause
Hybrid cars
Hypotheses
Monetary incentives
Motivation
Nonprofit organizations
Persona
Prosocial behavior
Public health
Shorter Papers
Social interaction
Studies
Tax cuts
Tax incentives
Voluntary work
title Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-05T17%3A54%3A07IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Doing%20Good%20or%20Doing%20Well?%20Image%20Motivation%20and%20Monetary%20Incentives%20in%20Behaving%20Prosocially&rft.jtitle=The%20American%20economic%20review&rft.au=Ariely,%20Dan&rft.date=2009-03-01&rft.volume=99&rft.issue=1&rft.spage=544&rft.epage=555&rft.pages=544-555&rft.issn=0002-8282&rft.eissn=1944-7981&rft.coden=AENRAA&rft_id=info:doi/10.1257/aer.99.1.544&rft_dat=%3Cjstor_proqu%3E29730196%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=233024021&rft_id=info:pmid/&rft_jstor_id=29730196&rfr_iscdi=true