The quality of market-oriented behaviors: Formative index construction

Current measures of market orientation do not systematically capture the quality of market-oriented behaviors [MOBs] (Jaworski BJ, Kohli AK. Market orientation: review, refinement, roadmap. Journal of Market Focused Management 1996;1[2]:119–135). In a bid to address this issue, the authors develop f...

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Veröffentlicht in:	Journal of business research 2008-12, Vol.61 (12), p.1263-1277
Hauptverfasser:	Cadogan, John W., Souchon, Anne L., Procter, David B.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Diagnostic tool Economic behaviour Formative indicators Index validation Indexation Indicators Managers Market analysis Market orientation Market orientation Quality Operationalization Measurement Reflective indicators Formative indicators Index validation Performance Diagnostic tool Measurement Operationalization Quality Reflective indicators Studies Validity
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