A Cross-Category Model of Households' Incidence and Quantity Decisions
This paper advances the literature on multicategory demand models by simultaneously handling more than one purchase decision of the household. We propose a two-stage bivariate logit model of incidence and quantity outcomes in multiple categories. Our results show that cross-category promotional spil...
Gespeichert in:
| Veröffentlicht in: | Marketing science (Providence, R.I.) R.I.), 2008-03, Vol.27 (2), p.225-235 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 235 |
|---|---|
| container_issue | 2 |
| container_start_page | 225 |
| container_title | Marketing science (Providence, R.I.) |
| container_volume | 27 |
| creator | Niraj, Rakesh Padmanabhan, V. Seetharaman, P. B. |
| description | This paper advances the literature on multicategory demand models by simultaneously handling more than one purchase decision of the household. We propose a two-stage bivariate logit model of incidence and quantity outcomes in multiple categories. Our results show that cross-category promotional spillovers are asymmetric between the two product categories of bacon and eggs. The total retail profit responds more to bacon price than to egg price. Promoting bacon is found to have a bigger impact on egg profit than the impact of egg promotion on bacon profit. We decompose (1) the total retail profits, as well as (2) the cross-category profit impact of a price promotion, into its two components, and find that (1) 23% (67%) of the total retail profit impact of a promotion on bacon (eggs) arises on account of quantity effects, and (2) 40% (33%) of the increase in egg (bacon) profit from promoting bacon (eggs) is on account of quantity effects. |
| doi_str_mv | 10.1287/mksc.1070.0299 |
| format | Article |
| fullrecord | <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_miscellaneous_37031868</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A182605323</galeid><jstor_id>40057098</jstor_id><sourcerecordid>A182605323</sourcerecordid><originalsourceid>FETCH-LOGICAL-g375t-4acf24791747a76ee4df181f5ef72051acaae38355961a74e03f8af025304e753</originalsourceid><addsrcrecordid>eNptjsFLwzAUxoMoOKdXb0LxoKfWl6Rp0uOYTgcTERS8lZC-zMwumUl32H9vZZ5kvMMHj9_38SPkkkJBmZJ3669kCgoSCmB1fURGVLAqF6X6OCYjkJzljNf1KTlLaQUAkoEakdkkm8aQUj7VPS5D3GXPocUuCzZ7CtuEn6Fr020298a16A1m2rfZ61b73vW77B6NSy74dE5OrO4SXvzlmLzPHt6mT_ni5XE-nSzyJZeiz0ttLCtlTWUptawQy9ZSRa1AO-gIqo3WyBUXoq6oliUCt0pbYIJDiVLwMbnZ725i-N5i6pu1Swa7TnscdBsugVNVqQG8_geuwjb6wa1hlHEQSvyu5XtoqTtsnLehj9os0WPUXfBo3fCeUMUqEJzxgS8O8MO1uHbmYOFqX1ilPsRmE91ax11TAggJteI_xQCCoA</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>212305855</pqid></control><display><type>article</type><title>A Cross-Category Model of Households' Incidence and Quantity Decisions</title><source>Informs</source><source>EBSCOhost Business Source Complete</source><source>JSTOR Archive Collection A-Z Listing</source><creator>Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.</creator><creatorcontrib>Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.</creatorcontrib><description>This paper advances the literature on multicategory demand models by simultaneously handling more than one purchase decision of the household. We propose a two-stage bivariate logit model of incidence and quantity outcomes in multiple categories. Our results show that cross-category promotional spillovers are asymmetric between the two product categories of bacon and eggs. The total retail profit responds more to bacon price than to egg price. Promoting bacon is found to have a bigger impact on egg profit than the impact of egg promotion on bacon profit. We decompose (1) the total retail profits, as well as (2) the cross-category profit impact of a price promotion, into its two components, and find that (1) 23% (67%) of the total retail profit impact of a promotion on bacon (eggs) arises on account of quantity effects, and (2) 40% (33%) of the increase in egg (bacon) profit from promoting bacon (eggs) is on account of quantity effects.</description><identifier>ISSN: 0732-2399</identifier><identifier>EISSN: 1526-548X</identifier><identifier>DOI: 10.1287/mksc.1070.0299</identifier><identifier>CODEN: MARSE5</identifier><language>eng</language><publisher>Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)</publisher><subject>Analysis ; Brand choice ; Brands ; Business ; Consumer behavior ; Consumer behaviour ; Consumer preferences ; Consumers ; Consumption ; Cross promotions ; Decision making ; Economic aspects ; Eggs ; Expenditures ; Food ; Household budgets ; Household economics ; Households ; Market prices ; Marketing ; Modeling ; Multivariate analysis ; Parametric models ; Pork industry ; Price cuts ; Price elasticity ; Price models ; Profit ; Profits ; Purchasing power ; Research Note ; Retail stores ; Shopping trips ; Studies</subject><ispartof>Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235</ispartof><rights>Copyright 2008 INFORMS</rights><rights>COPYRIGHT 2008 Institute for Operations Research and the Management Sciences</rights><rights>Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2008</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/40057098$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/40057098$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,780,784,803,27924,27925,58017,58250</link.rule.ids></links><search><creatorcontrib>Niraj, Rakesh</creatorcontrib><creatorcontrib>Padmanabhan, V.</creatorcontrib><creatorcontrib>Seetharaman, P. B.</creatorcontrib><title>A Cross-Category Model of Households' Incidence and Quantity Decisions</title><title>Marketing science (Providence, R.I.)</title><description>This paper advances the literature on multicategory demand models by simultaneously handling more than one purchase decision of the household. We propose a two-stage bivariate logit model of incidence and quantity outcomes in multiple categories. Our results show that cross-category promotional spillovers are asymmetric between the two product categories of bacon and eggs. The total retail profit responds more to bacon price than to egg price. Promoting bacon is found to have a bigger impact on egg profit than the impact of egg promotion on bacon profit. We decompose (1) the total retail profits, as well as (2) the cross-category profit impact of a price promotion, into its two components, and find that (1) 23% (67%) of the total retail profit impact of a promotion on bacon (eggs) arises on account of quantity effects, and (2) 40% (33%) of the increase in egg (bacon) profit from promoting bacon (eggs) is on account of quantity effects.</description><subject>Analysis</subject><subject>Brand choice</subject><subject>Brands</subject><subject>Business</subject><subject>Consumer behavior</subject><subject>Consumer behaviour</subject><subject>Consumer preferences</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Cross promotions</subject><subject>Decision making</subject><subject>Economic aspects</subject><subject>Eggs</subject><subject>Expenditures</subject><subject>Food</subject><subject>Household budgets</subject><subject>Household economics</subject><subject>Households</subject><subject>Market prices</subject><subject>Marketing</subject><subject>Modeling</subject><subject>Multivariate analysis</subject><subject>Parametric models</subject><subject>Pork industry</subject><subject>Price cuts</subject><subject>Price elasticity</subject><subject>Price models</subject><subject>Profit</subject><subject>Profits</subject><subject>Purchasing power</subject><subject>Research Note</subject><subject>Retail stores</subject><subject>Shopping trips</subject><subject>Studies</subject><issn>0732-2399</issn><issn>1526-548X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2008</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNptjsFLwzAUxoMoOKdXb0LxoKfWl6Rp0uOYTgcTERS8lZC-zMwumUl32H9vZZ5kvMMHj9_38SPkkkJBmZJ3669kCgoSCmB1fURGVLAqF6X6OCYjkJzljNf1KTlLaQUAkoEakdkkm8aQUj7VPS5D3GXPocUuCzZ7CtuEn6Fr020298a16A1m2rfZ61b73vW77B6NSy74dE5OrO4SXvzlmLzPHt6mT_ni5XE-nSzyJZeiz0ttLCtlTWUptawQy9ZSRa1AO-gIqo3WyBUXoq6oliUCt0pbYIJDiVLwMbnZ725i-N5i6pu1Swa7TnscdBsugVNVqQG8_geuwjb6wa1hlHEQSvyu5XtoqTtsnLehj9os0WPUXfBo3fCeUMUqEJzxgS8O8MO1uHbmYOFqX1ilPsRmE91ax11TAggJteI_xQCCoA</recordid><startdate>20080301</startdate><enddate>20080301</enddate><creator>Niraj, Rakesh</creator><creator>Padmanabhan, V.</creator><creator>Seetharaman, P. B.</creator><general>Institute for Operations Research and the Management Sciences (INFORMS)</general><general>Institute for Operations Research and the Management Sciences</general><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>88G</scope><scope>8AO</scope><scope>8BJ</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>JBE</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M2M</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>20080301</creationdate><title>A Cross-Category Model of Households' Incidence and Quantity Decisions</title><author>Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-g375t-4acf24791747a76ee4df181f5ef72051acaae38355961a74e03f8af025304e753</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2008</creationdate><topic>Analysis</topic><topic>Brand choice</topic><topic>Brands</topic><topic>Business</topic><topic>Consumer behavior</topic><topic>Consumer behaviour</topic><topic>Consumer preferences</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Cross promotions</topic><topic>Decision making</topic><topic>Economic aspects</topic><topic>Eggs</topic><topic>Expenditures</topic><topic>Food</topic><topic>Household budgets</topic><topic>Household economics</topic><topic>Households</topic><topic>Market prices</topic><topic>Marketing</topic><topic>Modeling</topic><topic>Multivariate analysis</topic><topic>Parametric models</topic><topic>Pork industry</topic><topic>Price cuts</topic><topic>Price elasticity</topic><topic>Price models</topic><topic>Profit</topic><topic>Profits</topic><topic>Purchasing power</topic><topic>Research Note</topic><topic>Retail stores</topic><topic>Shopping trips</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Niraj, Rakesh</creatorcontrib><creatorcontrib>Padmanabhan, V.</creatorcontrib><creatorcontrib>Seetharaman, P. B.</creatorcontrib><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Psychology Database (Alumni)</collection><collection>ProQuest Pharma Collection</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Psychology Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>Marketing science (Providence, R.I.)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Niraj, Rakesh</au><au>Padmanabhan, V.</au><au>Seetharaman, P. B.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>A Cross-Category Model of Households' Incidence and Quantity Decisions</atitle><jtitle>Marketing science (Providence, R.I.)</jtitle><date>2008-03-01</date><risdate>2008</risdate><volume>27</volume><issue>2</issue><spage>225</spage><epage>235</epage><pages>225-235</pages><issn>0732-2399</issn><eissn>1526-548X</eissn><coden>MARSE5</coden><abstract>This paper advances the literature on multicategory demand models by simultaneously handling more than one purchase decision of the household. We propose a two-stage bivariate logit model of incidence and quantity outcomes in multiple categories. Our results show that cross-category promotional spillovers are asymmetric between the two product categories of bacon and eggs. The total retail profit responds more to bacon price than to egg price. Promoting bacon is found to have a bigger impact on egg profit than the impact of egg promotion on bacon profit. We decompose (1) the total retail profits, as well as (2) the cross-category profit impact of a price promotion, into its two components, and find that (1) 23% (67%) of the total retail profit impact of a promotion on bacon (eggs) arises on account of quantity effects, and (2) 40% (33%) of the increase in egg (bacon) profit from promoting bacon (eggs) is on account of quantity effects.</abstract><cop>Linthicum</cop><pub>Institute for Operations Research and the Management Sciences (INFORMS)</pub><doi>10.1287/mksc.1070.0299</doi><tpages>11</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0732-2399 |
| ispartof | Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 |
| issn | 0732-2399 1526-548X |
| language | eng |
| recordid | cdi_proquest_miscellaneous_37031868 |
| source | Informs; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | Analysis Brand choice Brands Business Consumer behavior Consumer behaviour Consumer preferences Consumers Consumption Cross promotions Decision making Economic aspects Eggs Expenditures Food Household budgets Household economics Households Market prices Marketing Modeling Multivariate analysis Parametric models Pork industry Price cuts Price elasticity Price models Profit Profits Purchasing power Research Note Retail stores Shopping trips Studies |
| title | A Cross-Category Model of Households' Incidence and Quantity Decisions |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-23T18%3A26%3A29IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=A%20Cross-Category%20Model%20of%20Households'%20Incidence%20and%20Quantity%20Decisions&rft.jtitle=Marketing%20science%20(Providence,%20R.I.)&rft.au=Niraj,%20Rakesh&rft.date=2008-03-01&rft.volume=27&rft.issue=2&rft.spage=225&rft.epage=235&rft.pages=225-235&rft.issn=0732-2399&rft.eissn=1526-548X&rft.coden=MARSE5&rft_id=info:doi/10.1287/mksc.1070.0299&rft_dat=%3Cgale_proqu%3EA182605323%3C/gale_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=212305855&rft_id=info:pmid/&rft_galeid=A182605323&rft_jstor_id=40057098&rfr_iscdi=true |