Does Psychic Distance Moderate the Market Size-Entry Sequence Relationship?
An analysis of 924 foreign market entries made by a sample of Chinese exporters reveals that psychic distance moderates the relationship between foreign market size and entry sequence. In doing so, this study challenges the extant hypothesis that the establishment of foreign operations conforms to a...
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Veröffentlicht in: | Journal of international business studies 2008-04, Vol.39 (3), p.351-369 |
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Format: | Artikel |
Sprache: | eng |
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