Chrysler and J.D. Power: pioneering scientific price customization in the automobile industry

Pricing is a critical component in the marketing-mix plans of automobile manufacturers. Because they tend to keep their manufacturer's suggested retail prices (MSRPs) and wholesale prices fixed throughout the model year, they customize pricing to reflect supply and demand by using incentives; i...

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Veröffentlicht in:	Interfaces (Providence) 2008-01, Vol.38 (1), p.26-39
Hauptverfasser:	Silva-Risso, Jorge, Shearin, William V, Ionova, Irina, Khavaev, Alexei, Borrego, Deirdre
Format:	Artikel
Sprache:	eng
Schlagworte:	Automobile industry Business studies Chrysler Logistics Management science Operations research Price policy Product management U.S.A
Online-Zugang:	Volltext
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