Hybrid strategic groups

The notion of strategic groups has recently emerged as a critical perspective for uncovering firms' strategic postures/recipes and competitive market structures. Firms within strategic groups generally adopt similar strategic recipes and compete more intensely than firms across strategic groups...

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Veröffentlicht in:Strategic management journal 2008-03, Vol.29 (3), p.293-317
Hauptverfasser: DeSarbo, Wayne S., Grewal, Rajdeep
Format: Artikel
Sprache:eng
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