A Master Class in Brand Planning: The Timeless Works of Stephen King

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985.  They remain timelessly potentially valuable but are an almost unexploited gold mine.  This book is comprised of a selection of 20-25 of Stephen King’s mo...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Lannon, Judie, Baskin, Merry
Format:	Buch
Sprache:	eng
Schlagworte:	Advertising Brand name products Branding (Marketing) Brands Consumer behaviour Decision making King, Stephen Management Markenartikel Markenführung Marketing Marketing research New products Perception
Online-Zugang:	Volltext
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