Toward greater understanding of market orientation and the resource-based view

Connor's commentary offers a series of thoughtful comments on the ideas presented in Hult, Ketchen, and Slater (2005). We focus on two of his contentions in our response. First, we argue that the theory underlying our study--the resource-based view--is not tautological. This is because resource...

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Veröffentlicht in:	Strategic management journal 2007-09, Vol.28 (9), p.961-964
Hauptverfasser:	Ketchen JR, David J., Hult, G. Tomas M., Slater, Stanley F.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business management Business studies Continuous spectra Corporate strategies Economic resources Firm theory Management science Market orientation Product innovation Research Notes and Commentaries Resource allocation resource-based view Strategic management Studies
Online-Zugang:	Volltext
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