Toward greater understanding of market orientation and the resource-based view
Connor's commentary offers a series of thoughtful comments on the ideas presented in Hult, Ketchen, and Slater (2005). We focus on two of his contentions in our response. First, we argue that the theory underlying our study--the resource-based view--is not tautological. This is because resource...
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| Veröffentlicht in: | Strategic management journal 2007-09, Vol.28 (9), p.961-964 |
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| container_end_page | 964 |
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| container_issue | 9 |
| container_start_page | 961 |
| container_title | Strategic management journal |
| container_volume | 28 |
| creator | Ketchen JR, David J. Hult, G. Tomas M. Slater, Stanley F. |
| description | Connor's commentary offers a series of thoughtful comments on the ideas presented in Hult, Ketchen, and Slater (2005). We focus on two of his contentions in our response. First, we argue that the theory underlying our study--the resource-based view--is not tautological. This is because resources and performance are not directly related. Instead, realizing the potential value of resources depends on those resources being exploited through a firm's strategic actions. Second, we disagree with Connor's contention that market-oriented and customer-led firms lie along a continuum. We propose a richer conceptualization centered on a two-by-two matrix that contains market-oriented firms, customer-led firms, and two additional types. |
| doi_str_mv | 10.1002/smj.620 |
| format | Article |
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| ispartof | Strategic management journal, 2007-09, Vol.28 (9), p.961-964 |
| issn | 0143-2095 1097-0266 |
| language | eng |
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| source | Wiley Online Library Journals Frontfile Complete; Jstor Complete Legacy |
| subjects | Business management Business studies Continuous spectra Corporate strategies Economic resources Firm theory Management science Market orientation Product innovation Research Notes and Commentaries Resource allocation resource-based view Strategic management Studies |
| title | Toward greater understanding of market orientation and the resource-based view |
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