Outsourcing, performance, and the role of e-commerce: A dynamic perspective

In a highly competitive global environment, many manufacturers respond by setting up outsourcing relations for components and finished products with lower-cost producers on a contractual OEM (original equipment manufacture) basis. In the last decade, we have witnessed a spectacular growth in outsour...

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Veröffentlicht in:Industrial marketing management 2008, Vol.37 (1), p.37-45
Hauptverfasser: Kotabe, Masaaki, Mol, Michael J., Murray, Janet Y.
Format: Artikel
Sprache:eng
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