The Framesetting Effects of News: An Experimental Test of Advocacy versus Objectivist Frames
This study merges framing and agenda-setting research by focusing on the relative power of certain news frames to limit audience cognition and influence attitudes. It proposes a cognitive-based model for understanding when news stories are likely to have the dual effect of transferring both object a...
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| Veröffentlicht in: | Journalism & mass communication quarterly 2006-12, Vol.83 (4), p.767-784 |
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| creator | Aday, Sean |
| description | This study merges framing and agenda-setting research by focusing on the relative power of certain news frames to limit audience cognition and influence attitudes. It proposes a cognitive-based model for understanding when news stories are likely to have the dual effect of transferring both object and frame salience to audiences, an effect here called “frame-setting,” that is more likely to occur when the press employs advocacy frames using consensus cues as opposed to objectivist frames based on the journalistic norm of two-sidedness. Data from a controlled experimental test show that advocacy frames had a stronger framesetting effect than objectivist framed crime stories, transferring both object and frame salience to audiences and limiting audience cognition. |
| doi_str_mv | 10.1177/107769900608300403 |
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Data from a controlled experimental test show that advocacy frames had a stronger framesetting effect than objectivist framed crime stories, transferring both object and frame salience to audiences and limiting audience cognition.</description><subject>Advocacy</subject><subject>Agenda Setting</subject><subject>Attitudes</subject><subject>Audience</subject><subject>Audiences</subject><subject>Cognition</subject><subject>Cognition & reasoning</subject><subject>Communication Research</subject><subject>Influence</subject><subject>Iraq War-2003</subject><subject>Journalism</subject><subject>Mass media</subject><subject>Media</subject><subject>Neighborhood watch programs</subject><subject>News</subject><subject>News media</subject><subject>Presidential elections</subject><subject>Press releases</subject><subject>Public Opinion</subject><subject>Qualifications</subject><subject>Qualitative analysis</subject><subject>Statistical Data</subject><subject>Television 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| subjects | Advocacy Agenda Setting Attitudes Audience Audiences Cognition Cognition & reasoning Communication Research Influence Iraq War-2003 Journalism Mass media Media Neighborhood watch programs News News media Presidential elections Press releases Public Opinion Qualifications Qualitative analysis Statistical Data Television networks |
| title | The Framesetting Effects of News: An Experimental Test of Advocacy versus Objectivist Frames |
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