Building and assurance of agent-based models: An example and challenge to the field

The assurance, that is, the verification and validation, of agent-based models is difficult, because of the heterogeneity of agents, and the possibility of the emergence of new patterns of macro behavior as a result of the interactions of these agents at the micro-level. This paper uses an agent-bas...

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Veröffentlicht in:	Journal of business research 2007-08, Vol.60 (8), p.884-893
Hauptverfasser:	Midgley, David, Marks, Robert, Kunchamwar, Dinesh
Format:	Artikel
Sprache:	eng
Schlagworte:	Agent-based models Consumer behavior Genetic algorithms Marketing Minimalist approaches Model testing Social interaction Studies Validation Validity Verification
Online-Zugang:	Volltext
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