Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry
Market-level information diffused by print media may contribute to the legitimation of an emerging technology and thus influence the diffusion of competing technological standards. After analyzing more than 10,000 trade media abstracts from the Local Area Networks (LAN) industry published between 19...
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| Veröffentlicht in: | Research policy 2007-06, Vol.36 (5), p.742-757 |
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| container_title | Research policy |
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| creator | Theoharakis, Vasilis Vakratsas, Demetrios Wong, Veronica |
| description | Market-level information diffused by print media may contribute to the legitimation of an emerging technology and thus influence the diffusion of competing technological standards. After analyzing more than 10,000 trade media abstracts from the Local Area Networks (LAN) industry published between 1981 and 2000, we found the presence of differential effects on the adoption of competing standards by two market-level information types:
technology and
product availability. The significance of these effects depends on the technology's order of entry and suggests that high-tech product managers should make strategic use of market-level information by appropriately focusing the content of their communications. |
| doi_str_mv | 10.1016/j.respol.2007.02.011 |
| format | Article |
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technology and
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technology and
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technology and
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| fulltext | fulltext |
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| ispartof | Research policy, 2007-06, Vol.36 (5), p.742-757 |
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| language | eng |
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| source | RePEc; Elsevier ScienceDirect Journals |
| subjects | Competitiveness Diffusion High tech industries High technology High-technology marketing Industry Information Legitimacy Local area networks Longitudinal studies Market Market-level information Studies Technological change Technology standards Word of mouth |
| title | Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry |
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