Perceptual gaps and similarities in buyer–seller dyadic relationships

Do buyers and sellers in industrial markets really understand each other? The research aims to develop a conceptual framework to explore dyadic relationships across a range of industries, involving firms of different size (Medium Sized Enterprise (MSE) suppliers and Multinational Enterprise (MNE) bu...

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Veröffentlicht in:	Industrial marketing management 2007-07, Vol.36 (5), p.662-675
Hauptverfasser:	Barnes, Bradley R., Naudé, Pete, Michell, Paul
Format:	Artikel
Sprache:	eng
Schlagworte:	Business-to-business Cooperation Dyad Dyadic relationships Economic relations Enterprises Gap analysis Industrial market Industrial markets Multinational corporations Perception Relationship dimensions Studies Vendor supplier relations
Online-Zugang:	Volltext
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