Information distortion in the evaluation of a single option

Extending previous work on biased predecisional processing, we investigate the distortion of information during the evaluation of a single option. A coherence-based account of the evaluation task suggests that individuals will form an initial assessment of favorability toward the option and then bia...

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Veröffentlicht in:Organizational behavior and human decision processes 2007-03, Vol.102 (2), p.240-254
Hauptverfasser: Bond, Samuel D., Carlson, Kurt A., Meloy, Margaret G., Russo, J. Edward, Tanner, Robin J.
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container_issue 2
container_start_page 240
container_title Organizational behavior and human decision processes
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creator Bond, Samuel D.
Carlson, Kurt A.
Meloy, Margaret G.
Russo, J. Edward
Tanner, Robin J.
description Extending previous work on biased predecisional processing, we investigate the distortion of information during the evaluation of a single option. A coherence-based account of the evaluation task suggests that individuals will form an initial assessment of favorability toward the option and then bias their evaluation of subsequent information to cohere with their initial disposition. Three experiments tested this hypothesis. Initial disposition was manipulated (Studies 1 and 3) or measured (Study 2), and attribute ratings were collected as indicators of information distortion. Results from all three experiments indicate that attribute evaluations were biased to favor initial dispositions. These findings provide evidence that information distortion is one cause of primacy effects in judgment and decision-making settings involving a single option.
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source Applied Social Sciences Index & Abstracts (ASSIA); RePEc; Elsevier ScienceDirect Journals
subjects Bias
Biological and medical sciences
Cognition. Intelligence
Decision Making
Decision making. Choice
Experiments
Fundamental and applied biological sciences. Psychology
Information
Information dissemination
Information distortion
Information Processing
Predecisional bias
Primacy
Primacy Effect
Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Singular evaluation
Task Analysis
title Information distortion in the evaluation of a single option
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