On the diffusion of electronic commerce
This paper analyzes retailers' adoption of e-commerce in a technology adoption race framework. An internet-based firm with no traditional market presence competes with an established traditional firm to adopt the e-commerce technology and sell to a growing number of consumers with on-line shopp...
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| Veröffentlicht in: | International journal of industrial organization 2007-06, Vol.25 (3), p.541-574 |
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| container_end_page | 574 |
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| container_title | International journal of industrial organization |
| container_volume | 25 |
| creator | Dinlersoz, Emin M. Pereira, Pedro |
| description | This paper analyzes retailers' adoption of e-commerce in a technology adoption race framework. An internet-based firm with no traditional market presence competes with an established traditional firm to adopt the e-commerce technology and sell to a growing number of consumers with on-line shopping capability. The focus of the analysis is on identifying how consumer loyalty, differences in firms' technology and consumers' preferences for the traditional versus the virtual market, and the expansion in market size made possible by the internet can affect the timing and sequence of adoption by firms, as well as the post-adoption evolution of prices. The model's implications are used to discuss empirical evidence on adoption patterns for different product categories and firm types. |
| doi_str_mv | 10.1016/j.ijindorg.2006.05.008 |
| format | Article |
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| identifier | ISSN: 0167-7187 |
| ispartof | International journal of industrial organization, 2007-06, Vol.25 (3), p.541-574 |
| issn | 0167-7187 1873-7986 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_36586305 |
| source | Elsevier ScienceDirect Journals Complete - AutoHoldings; RePEc |
| subjects | Brand loyalty Consumers E-commerce Electronic commerce Empirical research Enterprises Industry Innovation Internet Retail industries Retailing industry Studies Technology Technology adoption |
| title | On the diffusion of electronic commerce |
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