The effect of brand associations: a field study on Turkish consumers

Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers' brand associations are a key element in brand management. Managers are interested in both the int...

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Veröffentlicht in:	The international business & economics research journal 2006-08, Vol.5 (8), p.65-74
Hauptverfasser:	Ergin, Elif Akagün, Özdemir, Handan, Özsaçmaci, Bülent
Format:	Artikel
Sprache:	eng
Schlagworte:	Associations Brands Business studies Consumer preferences Customers Products Psychology Turkey
Online-Zugang:	Volltext
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