Incorporating Behavioral Anomalies in Strategic Models

Behavioral decision researchers have documented a number of anomalies that seem to run counter to established theories of consumer behavior from microeconomics that are often at the core of analytical models in marketing. A natural question therefore is how equilibrium behavior and strategies would...

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Veröffentlicht in:	Marketing letters 2005-12, Vol.16 (3/4), p.361-373
Hauptverfasser:	Narasimhan, Chakravarthi, He, Chuan, Anderson, Eric T., Brenner, Lyle, Desai, Preyas, Kuksov, Dmitri, Messinger, Paul, Moorthy, Sridhar, Nunes, Joseph, Rottenstreich, Yuval, Staelin, Richard, Wu, George, Zhang, Z. John
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavioral decision theory Bias Business economics Business strategies Business studies Consumer advertising Consumer behavior Consumer behaviour Consumer motivation Consumer prices Consumers Economic behaviour Economic equilibrium Economic models Equilibrium Experiments Fairness Game theory Labor supply Loss aversion Market analysis Marketing Marketing research Microeconomics Modeling Prospect theory Self interest
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