Caveat emptor - let the buyer beware! environmental labelling and the limitations of 'green' consumerism

In recent years, the idea of ‘green’ or ‘political’ consumers expressing their political beliefs in everyday life has been widely embraced. Eager to satisfy the needs of this new market segment, firms have allocated substantial resources to environmental management, social accountability, corporate...

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Veröffentlicht in:Business strategy and the environment 2006-01, Vol.15 (1), p.15-29
Hauptverfasser: Pedersen, Esben Rahbek, Neergaard, Peter
Format: Artikel
Sprache:eng
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