Sampling of information goods

As one of the most commonly utilized marketing tools, free sampling also has its online presence, especially for information goods. In this article, we provide an analytical model to study the economic rationale behind free online samples. We argue that with the development of technologies, a “free...

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Bibliographische Detailangaben

Veröffentlicht in:	Decision Support Systems 2009-12, Vol.48 (1), p.14-22
Hauptverfasser:	Wang, Chong (Alex), Zhang, Xiaoquan (Michael)
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Digital information goods Electronic commerce Free sample Information technology Monopolies Sales promotions Samples Studies
Online-Zugang:	Volltext
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