Internationalization of domestic product life cycles: An exploration of causality

Presents the results of research designed to measure the effects of the internal organizational source of change, the external environmental source of change, overseas production and sourcing, and R&D investment in new products on the rate of change in international product life cycles. Offers a...

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Veröffentlicht in:	International marketing review 1997, Vol.14 (1), p.75-87
Hauptverfasser:	Jacobs, Laurence W, Wills, James R, Samli, A Coskun, Bullard, William R
Format:	Artikel
Sprache:	eng
Schlagworte:	Causality Competition Competitive advantage Domestic markets Factories Globalization Influence Innovations International International organizations Manufacturing Marketing Product development Product life cycle Production costs R&D Research & development Studies
Online-Zugang:	Volltext
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