Internationalization of domestic product life cycles: An exploration of causality

Presents the results of research designed to measure the effects of the internal organizational source of change, the external environmental source of change, overseas production and sourcing, and R&D investment in new products on the rate of change in international product life cycles. Offers a...

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Veröffentlicht in:International marketing review 1997, Vol.14 (1), p.75-87
Hauptverfasser: Jacobs, Laurence W, Wills, James R, Samli, A Coskun, Bullard, William R
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container_title International marketing review
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creator Jacobs, Laurence W
Wills, James R
Samli, A Coskun
Bullard, William R
description Presents the results of research designed to measure the effects of the internal organizational source of change, the external environmental source of change, overseas production and sourcing, and R&D investment in new products on the rate of change in international product life cycles. Offers a model of the effects based on a review of both international and domestic literature and tests this model by confirmatory factor analysis. The results show that the internal organizational source of change and the external environmental source of change have a positive effect on the speed of change of international life cycles. Overseas production and sourcing as well as R&D investment in new products have a slight negative effect on the speed of change of international life cycles.
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ispartof International marketing review, 1997, Vol.14 (1), p.75-87
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1758-6763
language eng
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source Emerald A-Z Current Journals
subjects Causality
Competition
Competitive advantage
Domestic markets
Factories
Globalization
Influence
Innovations
International
International organizations
Manufacturing
Marketing
Product development
Product life cycle
Production costs
R&D
Research & development
Studies
title Internationalization of domestic product life cycles: An exploration of causality
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