Internationalization of services: identifying the building-blocks for future research
Purpose - Internationalization of services is emerging as an important area of research as more and more service firms are going abroad in greater numbers than ever before. This special issue is an attempt to encourage and guide research in the area of internationalization of services, and this arti...
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| Veröffentlicht in: | The Journal of services marketing 2007-09, Vol.21 (6), p.391-397 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 397 |
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| container_issue | 6 |
| container_start_page | 391 |
| container_title | The Journal of services marketing |
| container_volume | 21 |
| creator | Javalgi, Rajshekhar G Martin, Charles L |
| description | Purpose - Internationalization of services is emerging as an important area of research as more and more service firms are going abroad in greater numbers than ever before. This special issue is an attempt to encourage and guide research in the area of internationalization of services, and this article aims to introduce the issue.Design methodology approach - A framework is presented as a guiding template for future research in marketing of services internationally.Findings - This article illustrates that the special issue offers intellectual contributions and calls for more theory building and testing the theory suitable to internationalization of services.Originality value - The article presents a framework and discusses the papers within this framework. |
| doi_str_mv | 10.1108/08876040710818886 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0887-6045 |
| ispartof | The Journal of services marketing, 2007-09, Vol.21 (6), p.391-397 |
| issn | 0887-6045 2054-1651 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_36096952 |
| source | Emerald A-Z Current Journals |
| subjects | Competition Competitive advantage Customer services Economic growth Emerging markets Entrepreneurs GDP Global economy Globalization Gross Domestic Product International International markets Manufacturing Market entry Marketing Multinational corporations Performance management Product differentiation Service industries Studies Supply & demand |
| title | Internationalization of services: identifying the building-blocks for future research |
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