Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode

Focuses on characteristics of a host country′s market that influence a firm′s entry mode choice of exporting versus producing in that foreign country. A survey was conducted among US manufacturers who exported a given product to one country and locally produced the same product within another countr...

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Bibliographische Detailangaben
Veröffentlicht in:	International marketing review 1993, Vol.10 (2), p.60-76
Hauptverfasser:	Kwon, Yung-Chul, Konopa, Leonard J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business education Capital assets Capital budgeting Competition Competitive advantage Costs Decision making Exports Foreign exchange rates Foreign investment Globalization Host country Hypotheses Industrial economics International markets Market entry Market shares Plant location Product lines R&D Research & development
Online-Zugang:	Volltext
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