Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode
Focuses on characteristics of a host country′s market that influence a firm′s entry mode choice of exporting versus producing in that foreign country. A survey was conducted among US manufacturers who exported a given product to one country and locally produced the same product within another countr...
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| Veröffentlicht in: | International marketing review 1993, Vol.10 (2), p.60-76 |
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| container_title | International marketing review |
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| creator | Kwon, Yung-Chul Konopa, Leonard J. |
| description | Focuses on characteristics of a host country′s market that
influence a firm′s entry mode choice of exporting versus producing in
that foreign country. A survey was conducted among US manufacturers who
exported a given product to one country and locally produced the same
product within another country. The host country′s market
characteristics were described in terms of their business environment,
production factors, and competitiveness of local competitors. The
hypotheses tested indicated that the level of competitiveness of local
competitors and availability of local production factors have a greater
impact on the firm′s entry mode choice than a host country′s business
environment factors. |
| doi_str_mv | 10.1108/02651339310032552 |
| format | Article |
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that foreign country. A survey was conducted among US manufacturers who
exported a given product to one country and locally produced the same
product within another country. The host country′s market
characteristics were described in terms of their business environment,
production factors, and competitiveness of local competitors. The
hypotheses tested indicated that the level of competitiveness of local
competitors and availability of local production factors have a greater
impact on the firm′s entry mode choice than a host country′s business
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influence a firm′s entry mode choice of exporting versus producing in
that foreign country. A survey was conducted among US manufacturers who
exported a given product to one country and locally produced the same
product within another country. The host country′s market
characteristics were described in terms of their business environment,
production factors, and competitiveness of local competitors. The
hypotheses tested indicated that the level of competitiveness of local
competitors and availability of local production factors have a greater
impact on the firm′s entry mode choice than a host country′s business
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influence a firm′s entry mode choice of exporting versus producing in
that foreign country. A survey was conducted among US manufacturers who
exported a given product to one country and locally produced the same
product within another country. The host country′s market
characteristics were described in terms of their business environment,
production factors, and competitiveness of local competitors. The
hypotheses tested indicated that the level of competitiveness of local
competitors and availability of local production factors have a greater
impact on the firm′s entry mode choice than a host country′s business
environment factors.</abstract><cop>London</cop><pub>MCB UP Ltd</pub><doi>10.1108/02651339310032552</doi><tpages>17</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0265-1335 |
| ispartof | International marketing review, 1993, Vol.10 (2), p.60-76 |
| issn | 0265-1335 1758-6763 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_36025414 |
| source | Emerald Journals |
| subjects | Business education Capital assets Capital budgeting Competition Competitive advantage Costs Decision making Exports Foreign exchange rates Foreign investment Globalization Host country Hypotheses Industrial economics International markets Market entry Market shares Plant location Product lines R&D Research & development |
| title | Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode |
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