Managing the Message: An Approach to Communications Management in the Public Sector

Public organizations send messages about their actions and values in just about everything they do and say. They can be good or bad, and choices have to be made about their composition, channels, and media. May help public managers think about how to manage these choices. There are several ways of a...

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Bibliographische Detailangaben

Veröffentlicht in:	The International journal of public sector management 1992-01, Vol.5 (1), p.45
1. Verfasser:	Pullen, William
Format:	Artikel
Sprache:	eng
Schlagworte:	Corporate image Credibility Government agencies Government spending Guidelines Impacts Language policy Management Messages Politics Sensitivity Strategy Workforce planning
Online-Zugang:	Volltext
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