An experimental approach to valuing new differentiated products

An experimental store was created to evaluate initial demand for locally produced and guaranteed tender steak products as a more realistic alternative to contingent valuation (CV) and dichotomous-choice experimental methods. Strengths of the approach are incentive compatibility, a realistic consumpt...

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Veröffentlicht in:Agricultural economics 2004-12, Vol.31 (2), p.317-325
Hauptverfasser: Maynard, Leigh J., Hartell, Jason G., Meyer, A. Lee, Hao, Jianqiang
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Sprache:eng
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