Factors that determine the corporate image of South African banking institutions: an exploratory investigation

The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists of three groups of elements: conscious behavioural identity cues, such as cus...

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Veröffentlicht in:	International journal of bank marketing 1995-01, Vol.13 (3), p.12-17
Hauptverfasser:	Van Heerden, Cornelius H, Puth, Gustav
Format:	Artikel
Sprache:	eng
Schlagworte:	Bank marketing Banking industry Banks Cognition & reasoning Corporate identity Corporate image Customer services Industrial research Investigations Logos Personality Semantics Students Studies Validity
Online-Zugang:	Volltext
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