Customer satisfaction in business-to-business marketing: The case of retail organizations and their suppliers

An orientation system for measuring customer satisfaction is developed. Reveals dimensions of satisfaction experienced by retailers, taking account of the relevant literature, empirical studies on the satisfaction of retail organizations with their suppliers and the results of discussions with exper...

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Veröffentlicht in:	The Journal of business & industrial marketing 2000-01, Vol.15 (2/3), p.106-121
Hauptverfasser:	Schellhase, Ralf, Hardock, Petra, Ohlwein, Martin
Format:	Artikel
Sprache:	eng
Schlagworte:	Business to business commerce Customer satisfaction Customers Food processing industry Marketing Relationship marketing Retail stores Sales Statistical analysis Studies Supermarkets Vendor supplier relations
Online-Zugang:	Volltext
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