Brand managers'relations with industrial service providers in pharmaceutical and other companies

Focuses on the relations that product managers, as industrial buyers, develop with industrial service providers (advertising, promotional and marketing research agencies, lawyers, other consultants and distribution channels) in different business sectors in Greece. Investigates how brand managers in...

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Veröffentlicht in:	The Journal of business & industrial marketing 1999-01, Vol.14 (3), p.229-247
Hauptverfasser:	Panigyrakis, George G, Veloutsou, Cleopatra
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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