Communication capital: Modelling corporate communications as an organizational asset

Purpose - The purpose of this paper is to develop a new model of communication capital which addresses the current challenges of corporate communications within the framework of intellectual capital research. Design/methodology/approach - Modelling corporate communications from the perspective of in...

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Veröffentlicht in:	Corporate communications 2007-01, Vol.12 (3), p.298-310
1. Verfasser:	Malmelin, Nando
Format:	Artikel
Sprache:	eng
Schlagworte:	Business communications Communication Intangible assets Intellectual capital Knowledge management Organizational structure Strategic management Studies Success
Online-Zugang:	Volltext
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