Competitive product positioning analyses of a lean beef product concept

The purpose of this article is to report the findings of a test of a recently developed lean beef product and associated educational material. The results of meat product competitive positioning analysis indicate beef and pork were generally perceived to be less healthful than poultry, lean beef, fi...

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Veröffentlicht in:	Agribusiness (New York, N.Y.) N.Y.), 1995-11, Vol.11 (6), p.573-585
Hauptverfasser:	Khan, L.J. (Midwest Agribusiness Trade Research and Information Center.), Teas, R.K, Uhlenhopp, E.K
Format:	Artikel
Sprache:	eng
Schlagworte:	Agribusiness ANALISIS ECONOMICO ANALISIS ESTADISTICO ANALYSE ECONOMIQUE ANALYSE STATISTIQUE Beef Bovine spongiform encephalopathy CARNE DE RES Cattle industry Cholesterol COMPETENCIA ECONOMICA Competition COMPOSICION DE LA CANAL COMPOSITION DE LA CARCASSE CONCURRENCE ECONOMIQUE Consumer education Consumers Consumption EDUCACION DEL CONSUMIDOR EDUCATION DU CONSOMMATEUR Educational materials ENCUESTAS AL CONSUMIDOR ENQUETE AUPRES DES CONSOMMATEURS Food Food irradiation Livestock Market positioning Market segments MATERIALES DE ENSENANZA MATERIEL PEDAGOGIQUE Meat Meat industry Meat products Nutrients Nutrition research Perceptions Polls & surveys Poultry PRODUCTOS DE LA CARNE PRODUIT CARNE Studies Taste VIANDE BOVINE
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