E-recruitment and the benefits of organizational web appeal

This study examined the influences of website design on prospective job seekers. A total of 182 participants accessed and reviewed an online job ad. Afterwards, they rated: (a) the attractiveness of the ad’s formatting, (b) the usability of the website, (c) overall evaluations of the organization’s...

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Veröffentlicht in:Computers in human behavior 2008-09, Vol.24 (5), p.2384-2398
Hauptverfasser: Thompson, Lori Foster, Braddy, Phillip W., Wuensch, Karl L.
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container_title Computers in human behavior
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creator Thompson, Lori Foster
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Wuensch, Karl L.
description This study examined the influences of website design on prospective job seekers. A total of 182 participants accessed and reviewed an online job ad. Afterwards, they rated: (a) the attractiveness of the ad’s formatting, (b) the usability of the website, (c) overall evaluations of the organization’s web appeal, (d) impressions of the organization, and (e) willingness to pursue employment with the hiring organization. Although both the formatting attractiveness and usability of online recruitment materials influenced participants’ inclinations to pursue jobs, formatting was more important than usability. Moreover, impressions of the employer mediated the relationship between satisfaction with the website and willingness to pursue employment with the organization. Overall, this research advances knowledge by applying signaling theory to the web-based recruitment domain and by testing a mediated relationship implied therein. In addition, this is the first study to introduce relative weights analysis to the recruitment literature.
doi_str_mv 10.1016/j.chb.2008.02.014
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ispartof Computers in human behavior, 2008-09, Vol.24 (5), p.2384-2398
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source ScienceDirect Journals (5 years ago - present)
subjects Biological and medical sciences
Fundamental and applied biological sciences. Psychology
Job seeker attitudes
Occupational psychology
Organizational websites
Orientation. Selection. Evaluation
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Relative weights analysis
Signaling theory
Web-based recruitment
Website characteristics
title E-recruitment and the benefits of organizational web appeal
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