Managing Ambiguity in New Product Development Projects

Ambiguity, defined in this study as the existence of two or more interpretations of the same cue, is an essential component of ‘fuzziness’ in new product development (NPD) projects. In this paper, we present a model by which ambiguity in NPD projects can be classified and managed. The model has been...

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Veröffentlicht in:	Creativity and innovation management 2009-03, Vol.18 (1), p.24-34
Hauptverfasser:	Brun, Eric, Sætre, Alf Steinar
Format:	Artikel
Sprache:	eng
Schlagworte:	Ambiguity Flexibility Managerial skills Medical equipment Product development Project management Studies Uncertainty
Online-Zugang:	Volltext
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