How managers protect intellectual property rights in China using de facto strategies

Foreign firms trying to protect their intellectual property rights (IPRs) in emerging economies are suffering real pressures because these economies usually offer little or no enforcement of IPR. Foreign firms therefore have to resort to approaches unlike those they use in developed countries. This...

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Veröffentlicht in:R & D management 2009-03, Vol.39 (2), p.211-224
Hauptverfasser: Keupp, Marcus Matthias, Beckenbauer, Angela, Gassmann, Oliver
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Gassmann, Oliver
description Foreign firms trying to protect their intellectual property rights (IPRs) in emerging economies are suffering real pressures because these economies usually offer little or no enforcement of IPR. Foreign firms therefore have to resort to approaches unlike those they use in developed countries. This paper explores what managers of foreign firms in China have already tried in their efforts to achieve effective IPR protection – specifically, they have crafted de facto strategies that can protect IPR without using China's legal system or engaging in lawsuits against imitators. These strategies work, and this paper explains how and why, thus offering a potential template for IPR protection in other economies with weak appropriability systems.
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source Wiley Online Library Journals Frontfile Complete; EBSCOhost Business Source Complete
subjects Developing countries
Intellectual property
LDCs
Multinational corporations
Protection
Studies
title How managers protect intellectual property rights in China using de facto strategies
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