Exploring the connections between visual merchandising and retail branding: An application of facet theory

Purpose - TThe purpose of this paper is to review the literature on facet theory and present an approach to map the relationship between retail branding (particularly brand recognition) and visual merchandising. Design/methodology/approach - Fact theory has been used in other areas of investigation,...

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Veröffentlicht in:	International journal of retail & distribution management 2005-01, Vol.33 (7), p.505-513
Hauptverfasser:	Davies, Barry J, Ward, Philippa
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Merchandising Research methodology Retail stores Retailing industry Studies Theory Variables
Online-Zugang:	Volltext
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