The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda

This study systematically reviews the current state of research on the impact of perceived risk on purchase intention (PR&PI) in e‐commerce to propose an agenda for future research. The authors selected and reviewed 133 studies conducted over the last decade. The theory‐context‐method (TCM) fram...

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Veröffentlicht in:	International journal of consumer studies 2024-07, Vol.48 (4), p.1-n/a
Hauptverfasser:	Phamthi, Van Anh, Nagy, Ákos, Ngo, Trung Minh
Format:	Artikel
Sprache:	eng
Schlagworte:	computer software e-commerce Electronic commerce Emotions Frame analysis perceived risk Purchase intention Risk perception SPAR‐4‐SLR Stimulus Systematic review TCM framework the SOR framework
Online-Zugang:	Volltext
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