Personalization of E-newsletters Based on Web Log Analysis and Clustering
We present a methodology for the personalization of e-newsletters based on the analysis of user access logs. To approach the problem we have used clustering on the set of users, described by their Web access patterns. Our work is evaluated using a case study with real data from e-newsletters sent by...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Tagungsbericht |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext bestellen |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 727 |
|---|---|
| container_issue | |
| container_start_page | 724 |
| container_title | |
| container_volume | |
| creator | Carvalho, C. Jorge, A.M. Soares, C. |
| description | We present a methodology for the personalization of e-newsletters based on the analysis of user access logs. To approach the problem we have used clustering on the set of users, described by their Web access patterns. Our work is evaluated using a case study with real data from e-newsletters sent by mail to users of a Web portal, and can be adapted to similar situations. Positive results were obtained, indicating that the methodology is able to automatically select contents for a personalized e-newsletter |
| doi_str_mv | 10.1109/WI.2006.130 |
| format | Conference Proceeding |
| fullrecord | <record><control><sourceid>proquest_6IE</sourceid><recordid>TN_cdi_proquest_miscellaneous_31481075</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><ieee_id>4061459</ieee_id><sourcerecordid>31481075</sourcerecordid><originalsourceid>FETCH-LOGICAL-c248t-57ad5a98b6d7a8578d0c00657c9e950f031906cef136856e9a11a0a6e4821ee03</originalsourceid><addsrcrecordid>eNotjk1Lw0AURQdEUGpWLt3Myl3im0zma1lDtYWCLpQuw2vyUkbSpGYSpP56B-rd3MU5XC5j9wIyIcA97TZZDqAzIeGKJc5YMNqp3BRG3bAkhC-IkU4bY2_Z5p3GMPTY-V-c_NDzoeWrtKef0NE0RcafMVDDI9nRnm-HA19G-xx84Ng3vOzmEDXfH-7YdYtdoOS_F-zzZfVRrtPt2-umXG7TOi_slCqDjUJn97oxaJWxDdTxrTK1I6egBSkc6JpaIbVVmhwKgYCaCpsLIpAL9njZPY3D90xhqo4-1NR12NMwh0qKwgowKooPF9ETUXUa_RHHc1WAFoVy8g_nYVao</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>conference_proceeding</recordtype><pqid>31481075</pqid></control><display><type>conference_proceeding</type><title>Personalization of E-newsletters Based on Web Log Analysis and Clustering</title><source>IEEE Electronic Library (IEL) Conference Proceedings</source><creator>Carvalho, C. ; Jorge, A.M. ; Soares, C.</creator><creatorcontrib>Carvalho, C. ; Jorge, A.M. ; Soares, C.</creatorcontrib><description>We present a methodology for the personalization of e-newsletters based on the analysis of user access logs. To approach the problem we have used clustering on the set of users, described by their Web access patterns. Our work is evaluated using a case study with real data from e-newsletters sent by mail to users of a Web portal, and can be adapted to similar situations. Positive results were obtained, indicating that the methodology is able to automatically select contents for a personalized e-newsletter</description><identifier>ISBN: 9780769527475</identifier><identifier>ISBN: 0769527477</identifier><identifier>DOI: 10.1109/WI.2006.130</identifier><language>eng</language><publisher>IEEE</publisher><subject>Data mining ; HTML ; Information filtering ; Information filters ; Information management ; Information resources ; Portals ; Postal services ; Web mining ; Web sites</subject><ispartof>2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2006 Main Conference Proceedings)(WI'06), 2006, p.724-727</ispartof><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c248t-57ad5a98b6d7a8578d0c00657c9e950f031906cef136856e9a11a0a6e4821ee03</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://ieeexplore.ieee.org/document/4061459$$EHTML$$P50$$Gieee$$H</linktohtml><link.rule.ids>309,310,777,781,786,787,2052,27906,54901</link.rule.ids><linktorsrc>$$Uhttps://ieeexplore.ieee.org/document/4061459$$EView_record_in_IEEE$$FView_record_in_$$GIEEE</linktorsrc></links><search><creatorcontrib>Carvalho, C.</creatorcontrib><creatorcontrib>Jorge, A.M.</creatorcontrib><creatorcontrib>Soares, C.</creatorcontrib><title>Personalization of E-newsletters Based on Web Log Analysis and Clustering</title><title>2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2006 Main Conference Proceedings)(WI'06)</title><addtitle>WI</addtitle><description>We present a methodology for the personalization of e-newsletters based on the analysis of user access logs. To approach the problem we have used clustering on the set of users, described by their Web access patterns. Our work is evaluated using a case study with real data from e-newsletters sent by mail to users of a Web portal, and can be adapted to similar situations. Positive results were obtained, indicating that the methodology is able to automatically select contents for a personalized e-newsletter</description><subject>Data mining</subject><subject>HTML</subject><subject>Information filtering</subject><subject>Information filters</subject><subject>Information management</subject><subject>Information resources</subject><subject>Portals</subject><subject>Postal services</subject><subject>Web mining</subject><subject>Web sites</subject><isbn>9780769527475</isbn><isbn>0769527477</isbn><fulltext>true</fulltext><rsrctype>conference_proceeding</rsrctype><creationdate>2006</creationdate><recordtype>conference_proceeding</recordtype><sourceid>6IE</sourceid><sourceid>RIE</sourceid><recordid>eNotjk1Lw0AURQdEUGpWLt3Myl3im0zma1lDtYWCLpQuw2vyUkbSpGYSpP56B-rd3MU5XC5j9wIyIcA97TZZDqAzIeGKJc5YMNqp3BRG3bAkhC-IkU4bY2_Z5p3GMPTY-V-c_NDzoeWrtKef0NE0RcafMVDDI9nRnm-HA19G-xx84Ng3vOzmEDXfH-7YdYtdoOS_F-zzZfVRrtPt2-umXG7TOi_slCqDjUJn97oxaJWxDdTxrTK1I6egBSkc6JpaIbVVmhwKgYCaCpsLIpAL9njZPY3D90xhqo4-1NR12NMwh0qKwgowKooPF9ETUXUa_RHHc1WAFoVy8g_nYVao</recordid><startdate>200612</startdate><enddate>200612</enddate><creator>Carvalho, C.</creator><creator>Jorge, A.M.</creator><creator>Soares, C.</creator><general>IEEE</general><scope>6IE</scope><scope>6IL</scope><scope>CBEJK</scope><scope>RIE</scope><scope>RIL</scope><scope>7SC</scope><scope>8FD</scope><scope>JQ2</scope><scope>L7M</scope><scope>L~C</scope><scope>L~D</scope></search><sort><creationdate>200612</creationdate><title>Personalization of E-newsletters Based on Web Log Analysis and Clustering</title><author>Carvalho, C. ; Jorge, A.M. ; Soares, C.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c248t-57ad5a98b6d7a8578d0c00657c9e950f031906cef136856e9a11a0a6e4821ee03</frbrgroupid><rsrctype>conference_proceedings</rsrctype><prefilter>conference_proceedings</prefilter><language>eng</language><creationdate>2006</creationdate><topic>Data mining</topic><topic>HTML</topic><topic>Information filtering</topic><topic>Information filters</topic><topic>Information management</topic><topic>Information resources</topic><topic>Portals</topic><topic>Postal services</topic><topic>Web mining</topic><topic>Web sites</topic><toplevel>online_resources</toplevel><creatorcontrib>Carvalho, C.</creatorcontrib><creatorcontrib>Jorge, A.M.</creatorcontrib><creatorcontrib>Soares, C.</creatorcontrib><collection>IEEE Electronic Library (IEL) Conference Proceedings</collection><collection>IEEE Proceedings Order Plan All Online (POP All Online) 1998-present by volume</collection><collection>IEEE Xplore All Conference Proceedings</collection><collection>IEEE Electronic Library (IEL)</collection><collection>IEEE Proceedings Order Plans (POP All) 1998-Present</collection><collection>Computer and Information Systems Abstracts</collection><collection>Technology Research Database</collection><collection>ProQuest Computer Science Collection</collection><collection>Advanced Technologies Database with Aerospace</collection><collection>Computer and Information Systems Abstracts Academic</collection><collection>Computer and Information Systems Abstracts Professional</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Carvalho, C.</au><au>Jorge, A.M.</au><au>Soares, C.</au><format>book</format><genre>proceeding</genre><ristype>CONF</ristype><atitle>Personalization of E-newsletters Based on Web Log Analysis and Clustering</atitle><btitle>2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2006 Main Conference Proceedings)(WI'06)</btitle><stitle>WI</stitle><date>2006-12</date><risdate>2006</risdate><spage>724</spage><epage>727</epage><pages>724-727</pages><isbn>9780769527475</isbn><isbn>0769527477</isbn><abstract>We present a methodology for the personalization of e-newsletters based on the analysis of user access logs. To approach the problem we have used clustering on the set of users, described by their Web access patterns. Our work is evaluated using a case study with real data from e-newsletters sent by mail to users of a Web portal, and can be adapted to similar situations. Positive results were obtained, indicating that the methodology is able to automatically select contents for a personalized e-newsletter</abstract><pub>IEEE</pub><doi>10.1109/WI.2006.130</doi><tpages>4</tpages></addata></record> |
| fulltext | fulltext_linktorsrc |
| identifier | ISBN: 9780769527475 |
| ispartof | 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2006 Main Conference Proceedings)(WI'06), 2006, p.724-727 |
| issn | |
| language | eng |
| recordid | cdi_proquest_miscellaneous_31481075 |
| source | IEEE Electronic Library (IEL) Conference Proceedings |
| subjects | Data mining HTML Information filtering Information filters Information management Information resources Portals Postal services Web mining Web sites |
| title | Personalization of E-newsletters Based on Web Log Analysis and Clustering |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-18T07%3A49%3A24IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_6IE&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=proceeding&rft.atitle=Personalization%20of%20E-newsletters%20Based%20on%20Web%20Log%20Analysis%20and%20Clustering&rft.btitle=2006%20IEEE/WIC/ACM%20International%20Conference%20on%20Web%20Intelligence%20(WI%202006%20Main%20Conference%20Proceedings)(WI'06)&rft.au=Carvalho,%20C.&rft.date=2006-12&rft.spage=724&rft.epage=727&rft.pages=724-727&rft.isbn=9780769527475&rft.isbn_list=0769527477&rft_id=info:doi/10.1109/WI.2006.130&rft_dat=%3Cproquest_6IE%3E31481075%3C/proquest_6IE%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=31481075&rft_id=info:pmid/&rft_ieee_id=4061459&rfr_iscdi=true |