Trust determinants and outcomes in global B2B services

Purpose - The purpose of this paper is to specify and test factors surrounding trusting relationships between buyers and suppliers in a global, business-to-business services context. In so doing, the paper aims to help to extend relationship marketing theories to this under-researched domain.Design...

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Veröffentlicht in:	European journal of marketing 2007-09, Vol.41 (9/10), p.1096-1116
Hauptverfasser:	Doney, Patricia M, Barry, James M, Abratt, Russell
Format:	Artikel
Sprache:	eng
Schlagworte:	Aircraft Behavior Business to business commerce Businesstobusiness marketing Credibility Culture Customer relations Customer retention Customer services Hypotheses Marketing Psychological aspects Purchasing Relationship marketing Services Social interaction Structural equation modeling Studies Suppliers Trust
Online-Zugang:	Volltext
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